Privacy Policy and SMS Messaging Terms

Last updated: July 27, 2026

The Crunchy Canine Inc. respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, protect and disclose personal information when you visit our website, contact us, book a consultation, register for a service, communicate with us by email or text message, or otherwise interact with our business.

By using our website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide, including:

Your name
Email address
Telephone number
Home address or service location
Information about your dog
Training goals and behavioural concerns
Preferred services, dates and appointment times
Messages submitted through our contact or booking forms
Payment and transaction information
Records of consultations, appointments and training services
Email and text-message communication preferences
SMS consent, opt-in and opt-out records
Photographs, videos or testimonials provided with your permission

We may also automatically collect limited technical information when you visit our website, including:

Internet Protocol address
Browser and device type
Pages visited
Date and time of access
Referring website
General geographic location
Cookie and analytics information
Interactions with forms, buttons and website features

2. How We Collect Information

We may collect information when you:

Complete a contact, consultation or registration form
Book or purchase a training service
Contact us by telephone, email, social media or text message
Subscribe to receive updates or promotional communications
Attend a consultation, class, Day Camp or other service
Submit a review, testimonial, photograph or video
Interact with our website, advertisements or social-media pages
Provide information directly to one of our trainers or team members

We collect only the information reasonably necessary to provide our services, communicate with clients, operate our business and meet legal obligations.

3. How We Use Personal Information

We may use personal information to:

Respond to questions and consultation requests
Recommend suitable dog-training services
Schedule and manage appointments, classes and facility bookings
Provide dog-training, Day Camp and related services
Send appointment confirmations, reminders and schedule changes
Communicate about a client’s dog, training plan or service
Process registrations, payments, refunds and transactions
Maintain client and service records
Provide customer support
Send promotional emails or text messages where consent has been obtained
Request feedback or reviews
Improve our website, services and customer experience
Prevent spam, fraud, misuse and security incidents
Comply with accounting, tax, insurance and legal requirements
Enforce our policies, agreements and service terms

We will not use personal information for a materially different purpose without obtaining additional consent where required.

4. No Sale or Sharing of Mobile Information and SMS Consent

The Crunchy Canine Inc. does not sell, rent, trade, transfer or share mobile telephone numbers, SMS opt-in information, text-message consent records, or SMS communication preferences with any third parties or affiliates for marketing, advertising, promotional, or lead-generation purposes.

Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes.

This restriction applies even where other sections of this Privacy Policy describe circumstances where personal information may be processed by service providers.

The Crunchy Canine may use contracted technology providers, including website providers, customer-management systems, scheduling platforms, email providers and SMS delivery providers, only when necessary to operate our business and provide services requested by clients.

These providers act only on behalf of The Crunchy Canine Inc. and are not permitted to use mobile telephone numbers, SMS consent information or messaging data for their own marketing, advertising, promotional or lead-generation purposes.

Other personal information may be disclosed only where reasonably necessary to:

– Provide requested services
– Process payments
– Maintain business operations
– Comply with legal obligations
– Protect the safety, rights or property of The Crunchy Canine Inc., clients, animals or others

5. SMS and Text-Messaging Consent

We will send text messages only where a person has provided appropriate consent or where communication is otherwise permitted by applicable law.

You may opt in to receive text messages by:

Entering your mobile telephone number on one of our website forms.
Reviewing the SMS consent disclosure shown beside the form.
Actively selecting an unchecked SMS consent box.
Submitting the form with your consent selection.
Providing written consent through another clearly documented method.
Replying with an affirmative keyword such as START, where that option is offered.

The SMS consent box should never be pre-selected.

Providing a telephone number does not constitute consent to receive promotional text messages. Promotional SMS messages will only be sent after the user provides explicit consent through an approved opt-in process.

Consent to receive promotional text messages is not a condition of purchasing a service from The Crunchy Canine Inc.

By providing SMS consent, you acknowledge and agree to our Privacy Policy and Terms of Service.

SMS consent is collected only for communications from The Crunchy Canine Inc. and cannot be transferred to another organization or messaging program.

6. Types of Text Messages We May Send

Text messages may include:

– Responses to customer enquiries
– Consultation scheduling and follow-ups
– Appointment confirmations and reminders
– Training-session updates
– Class-registration information
– Facility-booking updates
– Service-related announcements
– Account or payment reminders
– Promotional messages only where separate SMS marketing consent has been provided

7. Message Frequency

Message frequency varies depending on your enquiries, appointments and services.

Clients may receive transactional or service-related messages as reasonably necessary to manage appointments, registrations or ongoing training.

Where you separately consent to promotional text messages, message frequency may vary depending on promotions, services and business updates.

Promotional messages will not be sent without separate express SMS marketing consent.

Message frequency may temporarily increase when an appointment, class or booking requires time-sensitive communication.

Standard message and data rates may apply according to your mobile-service plan.

8. How to Opt Out of Text Messages

You may stop receiving SMS text messages from The Crunchy Canine at any time by replying:

STOP

You will receive a confirmation message after unsubscribing. After that confirmation, you will not receive further promotional SMS messages from this messaging program unless you provide new consent.

SMS opt-out requests are processed promptly.

Where reasonably possible, necessary communication concerning an active appointment, booking or service will be provided by email or telephone after you opt out of SMS messaging.

You may also request removal from text messaging by contacting us:

Email: info@thecrunchycanine.ca
Phone: 226-641-6832

For SMS assistance, reply:

HELP

Opting out of SMS messages does not automatically unsubscribe you from email communications. Promotional emails contain their own unsubscribe method where required by applicable law.

9. Email Communications

We may send emails relating to enquiries, bookings, appointments, training services, payments and customer support.

We will send promotional emails only where we have appropriate consent or another lawful basis.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us directly.

Unsubscribing from promotional emails will not prevent us from sending essential service-related messages about an active booking, transaction or client relationship.

10. Cookies and Website Technologies

Our website may use cookies and similar technologies to:

Keep the website functioning properly
Remember visitor preferences
Protect forms from spam and abuse
Understand website traffic and usage
Display maps, videos and social-media content
Measure advertising and website performance

The website may use services provided by companies such as Google, Meta, YouTube, PayPal and other website or technology providers. Some of these services may collect technical information directly through cookies, pixels or embedded content.

Visitors can manage non-essential cookies through the website’s cookie-preference tool and may also restrict cookies through their browser settings.

More detailed information is available in our Cookie Policy.

11. Payment Information

Where online payments are offered, transactions may be processed by an independent payment provider.

The Crunchy Canine Inc. may receive transaction details such as the payment status, amount paid, customer name and contact information. We do not normally receive or store complete payment-card numbers when payments are processed through an independent payment provider.

Payment providers process information according to their own privacy and security policies.

12. Social Media and Embedded Content

Our website may contain links to or embedded content from Facebook, Instagram, YouTube and other platforms.

When you interact with embedded content or visit an external platform, that provider may collect information about you in accordance with its own privacy policy.

The Crunchy Canine Inc. does not control the privacy practices of external websites or social-media platforms.

Information you post publicly through social media, reviews or public comments may be visible to others.

13. Testimonials, Photographs and Videos

We will seek permission before using identifiable client photographs, videos, names or testimonials for public marketing purposes, unless the person has already made the material publicly available and its use is otherwise permitted.

Permission may be withdrawn for future use by contacting us. Withdrawal will not necessarily require removal of materials that were lawfully published or distributed before the request was received.

Where appropriate, we may use a client’s first name, dog’s name, general location and training outcome in a testimonial.

14. Data Storage and Retention

Personal information may be stored electronically or in physical business records.

We retain information only for as long as reasonably necessary to:

Provide services
Maintain accurate client records
Complete transactions
Resolve disputes
Meet tax, accounting, insurance and legal requirements
Maintain records of communication consent and opt-out requests
Protect the business from fraud or legal claims

When information is no longer reasonably required, we will delete, anonymize or securely destroy it, subject to legal and operational requirements.

15. Information Processed Outside Canada

Some website, payment, email, analytics, cloud-storage or messaging providers may process or store information outside Canada, including in the United States.

When information is processed in another country, it may be subject to the laws and lawful access requirements of that jurisdiction.

We select service providers based on business needs, reliability and appropriate data-protection practices.

SMS messaging services may process information in the United States or other jurisdictions where their infrastructure operates.

16. How We Protect Information

We use reasonable administrative, technical and physical safeguards appropriate to the nature of the information we hold.

These measures may include:

Password-protected accounts
Restricted access to client information
Secure website connections
Spam and security protections
Software updates
Secure payment processors
Staff access limited to legitimate business needs
Secure disposal or deletion procedures

No website, email system, mobile network or electronic-storage method is completely secure. We cannot guarantee absolute security, but we take reasonable steps to reduce the risk of unauthorized access, loss, misuse or disclosure.

17. Privacy and Security Breaches

If we become aware of unauthorized access, loss, use or disclosure of personal information, we will assess the circumstances and take reasonable steps to contain and investigate the incident.

Where required by applicable law, we will notify affected individuals and report the incident to the appropriate privacy authority.

We maintain records of privacy and security breaches as required by applicable law.

18. Your Privacy Choices and Rights

Subject to applicable law, you may ask us to:

Confirm whether we hold personal information about you
Provide access to your personal information
Correct inaccurate or incomplete information
Update your communication preferences
Withdraw consent for optional uses
Stop promotional emails or text messages
Delete information that is no longer required
Explain how your information has been used or disclosed
Address a privacy-related concern or complaint

We may need to verify your identity before responding.

Certain information may need to be retained where required for legal, accounting, insurance, safety or dispute-resolution purposes.

Withdrawing consent may limit our ability to provide a requested service when the information is necessary to deliver that service.

19. Children’s Privacy

Our website and services are intended for adults arranging dog-training services.

We do not knowingly collect personal information directly from children without appropriate involvement or consent from a parent or legal guardian.

A parent or guardian who believes that a minor has provided personal information without appropriate consent should contact us.

20. External Links

Our website may link to third-party websites, booking platforms, payment providers, social-media pages or other external services.

We are not responsible for the content, security or privacy practices of external websites. Visitors should review the privacy policy of each external service they use.

21. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technologies, communication practices or legal obligations change.

The updated version will be posted on this page with a revised “Last updated” date.

Material changes may also be communicated through the website, email, text message or another appropriate method where required.

22. Contact The Crunchy Canine

Questions, requests or concerns about this Privacy Policy, personal information or text messaging may be directed to:

Privacy Officer
The Crunchy Canine Inc.
20 Upper Wellington St
Simcoe, Ontario, Canada